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How to: Set your brand color

Learn how to set your school’s brand color in August to create a consistent, school-branded experience across emails and portals.

Updated over 2 weeks ago

A consistent, recognizable brand helps families feel connected to your school and builds trust in every interaction. With our brand color setting, you can now easily customize the primary color used across family- and faculty-facing experiences—bringing your school’s spirit and identity into emails and portals that families use.


What the brand color affects

Once set, your chosen brand color will automatically appear in key places families and faculty interact with August, including:

  • The background color of email communications

  • The top navigation bar in the Family and Faculty Portal

This ensures a consistent look and feel across communications and portals without requiring any additional setup.


How to set your brand color

  1. Navigate to Settings > Instance settings in August

  2. Click into Brand settings

  3. Choose your brand color using one of the following options:

    • Color picker: Select a color visually

    • Hex code entry: Toggle to enter a specific hex code, often provided by marketing or communications teams

  4. Click Save

Once saved, your brand color will be applied automatically, no additional steps required.


Tips & best practices

  • Choose a slightly darker color: In some areas, white text is displayed on top of your brand color. Darker shades help ensure text remains readable and accessible for families.

  • Use official brand colors when possible: If your school or district has established branding guidelines, entering the exact hex code ensures consistency with your website and other materials.

  • Preview with families in mind: Consider how the color will look across emails and portals to make sure it feels welcoming and easy to read.


You’re all set!

After saving your brand color, it will automatically apply to family- and faculty-facing experiences. It’s a simple change that makes a big impact on creating a unified, school-branded experience for your community.

If you have questions or want help choosing the right color, our Support team is always happy to help! Feel free to reach out at [email protected]

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